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Launch of the new territorial brand 'The Pontiac, 14,000 reasons

Updated: Sep 22, 2022

This unifying and distinctive territorial brand positions the Pontiac as a region of 14,000 km2 supported by 14,000 citizens. So many reasons to visit, to love, to choose, to live, to undertake and to believe: “The Pontiac. 14,000 reasons”.

The new visual identity is now unveiled on social networks and the website is online at


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